Create a new brand in a day at
A Brand New Day.

Yoke, 42 Cambridge Street, Collingwood

A Brand New Day is a new hands-on design event for students, grads and aspiring designers.

A workshop event taking place in a real industry environment, participants will learn how to create a brand concept from scratch in just one working day.

A brand isn’t just a logo or a tagline, it is the sum of the perceptions that are held about a business, product or service. Knowing how to create effective, long-lasting brands and harnessing the power that comes with positive perceptions, are key skills of a working designer

The day will start with an 8 am brief. You'll embark on a few power hours of creative research before reviewing your chosen direction with the Yoke team.

Once you've settled on your idea, the rest of the time is spent bringing it to life. You’ll learn how to construct the different elements of an identity, find out how to demonstrate the application of your brand onto concept collateral designs and find out the best way to put together a presentation to client.

This is a challenging task, not for the fair hearted. Practical design experience is essential. Places are limited so please register your interest below.

Applications for A Brand New Day are now closed. Thank you to everyone that showed interest. The response was overwhelming and we have contacted those who secured a place. Sorry to all those that missed out - keep an eye out for the other upcoming design event announcements on the AGDA website.

Thanks, Yoke.


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