Great product design is all about the individuals using the system. That’s a tenet that underpins the greatest design-thinkers and agencies worldwide and it’s absolutely true. In fact, there are entire frameworks of design built around it: service design, customer experience design, human-centred design and user experience design are just the first few off the top of my head. But there’s a trap here for young players. Who is that user?
As a designer, I’m always captivated when it comes to my favourite part of the branding process – imagining and designing all the beautiful, tangible ways a brand could work; thick, weighty stocks, satiny metallic foils, intricately folded print pieces, creatively lit interiors.
Yoke is a creative agency with a strong digital twist, so it’s only appropriate we showcase our team’s go-to blogs and websites that keep us on top of the latest trends.
Let’s get something out of the way up front: good design speaks volumes about a business. It’s important, because looks matter and online stores are not exempt from this rule. Are you listening, eBay? See More >
In my seven years of working as a designer I’ve learnt a few things along the way. In this post I am outlining certain things that have helped me in my design career – certain methods and attributes that I believe will help better you as a designer.
With the Yoke team recently having grown by nine new members, we thought what better way to introduce everyone, team members old and new, than asking them to reveal their favourite inspirational book.
In the beginning, there was the customer, mass advertising, direct mail and the sales person.
Being a designer can sometimes be a hard gig. Our days are filled with difficult decisions that can agitate our perfectionist minds. You’d think making these types of creative and productive choices should get easier over time, but even though we face these issues most days, making tough designer decisions is, and always will be, a daily occurrence. See More >
A couple of weeks ago, some of the Yoke team went to a presentation by much-loved designer, art director and illustrator Jessica Walsh. See More >