At the start of 2014, Yoke was appointed as the agency to work on the strategic repositioning of the Kay & Burton brand and to deliver the rollout of a new identity across the business.
Neil Huxley has worked as a VFX designer and an art director in a number of motion pictures, with the most notable examples being Avatar and The Watchmen.
Like a lot of design people, here at Yoke we’re pretty obsessed with brands and branding. There is something wonderful about creating work that is all encompassing, with so much presence and power behind it. See More >
With the announcement of the new Apple Watch and the likely extensive marketing campaign that will follow, it’s time to look at just how Apple mastered the art of effective marketing with the help of six well-known psychological persuasion tactics.
Yoke’s Instagram account was recently featured in a Russian online design publication along with a selection of 11 other creative accounts from around the world.
As a result, our humble Instagram account experienced a surge of new followers. So much so, in fact, that around 50 % of our Instagram followers are now designers and other creatives from Russia. See More >
It’s that time of the year again when your neighbours enthusiastically switch on their Christmas strobe lightshow in their front yards, in the hopes of spreading some of that holiday cheer. See More >
What makes a good design brief?
What’s up with the creatives’ obsessive attitude towards coffee?
Why do people always ask to ‘make the logo bigger’? See More >
NPOs, NGOs and social enterprises – they’re around, they’re growing and we can all agree they’re doing great things. But how many amazing ones are out there that we don’t know about? See More >