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Best Australian Blogs 2014 Nominee

Branding and Design in Game of Thrones

As you will probably know, the new series of Game of Thrones hits our screens again later this week. Fans of the HBO show are drooling in anticipation for the next chapter of this multifaceted mythical story of struggle to unfold.

Interview with Typographer Luke Lucas

Illustrative type specialist Luke Lucas began his love affair with the written word when, half way through the first year of his Melbourne School of Art diploma, he and a friend started an inline skate magazine called Fourinarow.

How You Can Go (Accidentally) Viral

We here at Yoke have been holding our breaths for the past six weeks due to our blog post about the tricky world of dating a designer going viral and infecting designer after designer around the world. We reckon the time has come to finally take a deep breath and see what we’ve learned from the rollercoaster ride we’ve been on since Valentine’s Day.

Super-Organised Senior Account Manager Wanted

Following a number of big client wins, one of Melbourne’s fastest growing and most ambitious creative studios is on the hunt for an exceptional senior account manager with a true passion for all things design, brand, digital and media.

10 Coolest Craft Beer Brands

With the recent explosion of international craft breweries and home brewing has come a flood of highly creative beer brands. Today, the branding and packaging of beer takes many forms. Some tell wonderfully illustrated and fascinating stories, others take inspiration from the wonders of nature, and then there are those that focus purely on using minimalism at its finest.

Dating a Designer: 10 Things You Need to Know

So you’ve nabbed yourself a designer and life is good. You inherently feel more creative and have a newfound confidence wearing glasses. But before you dive headfirst into a world of logos and coffee and deadlines, there are a few quirks you ought to consider when dating designer folk.

A Brief Night Goes Alright

We had no idea how our first Brief Night would turn out. We weren’t sure how many people would sign up, we didn’t know if those who did sign up would actually turn up and we didn’t know if those who did turn up would enjoy it.

The Account Manager’s Survival Guide

Trying to describe the duties of an account manager in the creative industry is near impossible. A diverse and engaging position, it can be an exhilarating and fulfilling career for some but a chaotic, stressful nightmare for others.

Music Videos as Art Forms

If you happen to be into music videos as much as I am, you have probably already visited the current ACMI exhibition in Melbourne titled “Spectacle” which does an amazing job of capturing a “This if your Life” moment for music videos. 

Design Trends in Property Marketing

Witnessing the trends in the design of property marketing has been interesting. There was a time when a brochure for a boutique development in South Yarra looked pretty much the same to the one marketing that new building in Collingwood.

Hey Digital Director, Come Work for Yoke [Closed]

A tech head with an eye for design.
A big project pro who likes the little details.
A savvy online operator who knows the value of real world relationships.

We know we want a lot, but if you don’t ask, you don’t get!

Yoke’s Big Move

Those who have been following our blog already know that Yoke was planning on moving house this year. Since January a lot has happened and we’re now happy to announce that Yoke has officially moved.

Yoke Makes Small Screen Debut on Gruen Planet’s ‘The Pitch’

Gruen Planet is, in my mind at least, the best program on Australian TV. The show’s creators seem to have mastered the perfect balance between educating and entertaining.  Each week they herald the best in marketing, advertising and PR with as much gusto as they lampoon the worst and the results make you think as much as they make you laugh.

Wanted: an Experienced Account Manager [Closed]

Yoke is seeking an outstanding account manager to hit the ground running. This is a fantastic opportunity to work with a boutique agency that is growing in leaps and bounds, acquiring big name clients and lots of exciting work.

Come Take a Peek Behind the Scenes at Yoke’s Studio on August 29th

August 2013 marks the third time that DIA’s Emerging Designers council organises “Inside Nights” – four evenings where design agencies around Melbourne open their doors to curious design students and graduates. It’s a great opportunity for design students and graduates to meet some of the best creative pros and pick their brains.

Diary of a Work Experience Kid

James Meadowcroft came into the studio for his yr 10 work experience placement. Here’s a little blog he wrote on his week with Yoke. Thanks James!

Social Engagament, a.k.a. How to Grow Your Brand Online

The following is blog post version of the presentation I gave at a recent installment of the Design Institute of Australia’s DIAlogue AM program. The topic of this session was ‘Social Engagement: Grow Your Brand Online’ and was intended to give some advice to designers on how to use social media platforms to market your products and services.

White Night Shining Bright

In light of the recent White Night that brightened Melbourne’s alleyways and streets over the weekend, I thought it only fit to give a little high-five to the wonderful world of large laser projections and their ability to wow. 

Yoke Gets a New Home

The new year means new beginnings for many people, and 2013 marks an exciting new start for us here at Yoke.

Yoke’s Ad-vent Calendar Makes a Seasonal Splash

Instead of sending out a Christmas card this year, we thought we’d do something a little bit different. The result was the Yoke Christmas Ad-vent Calendar – a digital version of the much loved advent calendar but with our own industry twist.

A Postman, a Leaf Blower and a Shredded Bill

It’s not everyday that you turn up to work with a postman, a leaf blower and a shredded bill – but then it’s not everyday that you’re shooting a TVC for an online energy retailer Click Energy.

Lights, Camera, Action.

A recent opportunity to remove our noses from the grindstone came in the form of the AICE Israeli Film Festival. Having designed the festival’s brochure we thought it only right that we accept the invitation to attend the opening night.