A bit of déjà vu going on in the Yoke studio at the moment having made a surprising discovery.  

The following is blog post version of the presentation I gave at a recent installment of the Design Institute of Australia’s DIAlogue AM program. The topic of this session was ‘Social Engagement: Grow Your Brand Online’ and was intended to give some advice to designers on how to use social media platforms to market your products and services.

We are looking for a Senior Digital Developer to lead the digital department!

Here’s a look behind the scenes of the shoot for the new campaign we created for online energy retailer Click Energy, which has just launched.

The creative equivalent of anabolic steroids, the agIdeas Melbourne International Design Forum is a three-day dose of insight, advice and inspiration from design professionals spanning the full spectrum of the industry.

If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood. Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.

They say that imitation is the sincerest form of flattery, but it’s unlikely that Sydney based design and development team The Mealings would agree.

Looks like 2013 will be a big year for Yoke! 

In light of the recent White Night that brightened Melbourne’s alleyways and streets over the weekend, I thought it only fit to give a little high-five to the wonderful world of large laser projections and their ability to wow. 

The new year means new beginnings for many people, and 2013 marks an exciting new start for us here at Yoke.

With the new year also come new updates to our website.

Instead of sending out a Christmas card this year, we thought we’d do something a little bit different. The result was the Yoke Christmas Ad-vent Calendar – a digital version of the much loved advent calendar but with our own industry twist.

When a long standing client came to us looking for help to get the word out about a new insect catching devise they were launching, obviously our first thoughts turned to eastern European cinema!

This is the final result.

Social media PR is a great way to drive traffic to a website and gain exposure for your brand. However, it’s not as easy as it sounds; the whole process takes time and the response may, in some cases, be unpredictable.

It’s not everyday that you turn up to work with a postman, a leaf blower and a shredded bill – but then it’s not everyday that you’re shooting a TVC for an online energy retailer Click Energy.

We are pleased to introduce Salli to the Yoke team. 

A recent opportunity to remove our noses from the grindstone came in the form of the AICE Israeli Film Festival. Having designed the festival’s brochure we thought it only right that we accept the invitation to attend the opening night.

Proving that stuffing envelopes can actually be pretty exciting – today we pulled together a little production line for the send out of a batch of the new Yoke Workbook Issue 1 – the first in an ongoing series of publications designed to showcase the inner workings and final outputs of the Yoke studio.

Hi – welcome to the Yoke blog! This is out first post – be gentle!