Yoke was approached by not-for-profit organisation Inner East Melbourne Medicare Local (IEMML) in October 2014 to raise awareness of common health issues within the organisation’s catchment area. Yoke devised and executed a comprehensive healthcare marketing awareness campaign for the organisation that engaged the target localities with both traditional and digital media channels. See More >
Property buyers are no longer after just the bricks and mortar when it comes to purchasing a home or investment. Buyers hone in on so many other elements surrounding the property itself, including the lifestyle, location, culture and reputation of the area. See More >
Witnessing the trends in the design of property marketing has been interesting. There was a time when a brochure for a boutique development in South Yarra looked pretty much the same to the one marketing that new building in Collingwood. See More >
At the start of 2014, Yoke was appointed as the agency to work on the strategic repositioning of the Kay & Burton brand and to deliver the rollout of a new identity across the business.
Neil Huxley has worked as a VFX designer and an art director in a number of motion pictures, with the most notable examples being Avatar and The Watchmen.
With the announcement of the new Apple Watch and the likely extensive marketing campaign that will follow, it’s time to look at just how Apple mastered the art of effective marketing with the help of six well-known psychological persuasion tactics.
Yoke’s Instagram account was recently featured in a Russian online design publication along with a selection of 11 other creative accounts from around the world.
As a result, our humble Instagram account experienced a surge of new followers. So much so, in fact, that around 50 % of our Instagram followers are now designers and other creatives from Russia. See More >