Not too long ago I was talking digital marketing and social media with a B2B client, and they were a little bit hesitant. Understandable, you might think – after all, they don’t talk to ‘consumers’ they talk to ‘businesses’. But social isn’t just where you’ll find cute cat videos and memes that make you lol. See More >
When the average human first met the computer, it was an object of intense curiosity. This mysterious new technology was a steep learning curve that everyone wanted to climb over. It was a fascination of the nineties for generation x, and a passion for the newer generations coming to terms with the machine of the future. But that’s no longer true.
What comes to mind when you think “businesswoman”? Is it a woman climbing a ladder in a suit and stilettos? A woman wearing boxing gloves and not much else? Or maybe a woman in a skirt and heels laboriously climbing a mountain. No? If you don’t instantly jump to picturing a Woman Laughing Alone With Salad when thinking of 50%+ of professionals, chances are you’re not a stock photographer. Welcome to my world – it’s kinda strange around here.
It’s become basic instinct now to Google everything – I know I do. The problem is that we go to Google looking for answers, but often end up with more questions. A small mark on the arm easily turns into a deadly cancer when experts from Google-land are brought in for diagnosis. You end up looking through images that will give you nightmares, convinced you need experimental medication with side effects that could include insomnia, paranoia, incontinence and alopecia. We’ve all been there.
Everything begins with an idea, even this blog post. They are the starting point for some of the most amazing things in the world, and also the most terrifying. But finding a good idea is hard. They don’t turn up at your front door and you won’t see them stuck down the back of the couch. The elusive good idea is a thing of beauty and nowhere does it shine brighter that in the creative industries. Here’s some of my thoughts on the matter.
So your new social media strategy is killing it. You’re getting likes and shares like nobody’s business and your followership looks like it could rival Donald Kardashian-Bieber. There’s only one problem. Your site traffic from social hasn’t really increased. Like, at all. Even more problematically for your monthly reports, neither has directly-attributable revenue.
Great product design is all about the individuals using the system. That’s a tenet that underpins the greatest design-thinkers and agencies worldwide and it’s absolutely true. In fact, there are entire frameworks of design built around it: service design, customer experience design, human-centred design and user experience design are just the first few off the top of my head. But there’s a trap here for young players. Who is that user?
As a designer, I’m always captivated when it comes to my favourite part of the branding process – imagining and designing all the beautiful, tangible ways a brand could work; thick, weighty stocks, satiny metallic foils, intricately folded print pieces, creatively lit interiors.
Yoke is a creative agency with a strong digital twist, so it’s only appropriate we showcase our team’s go-to blogs and websites that keep us on top of the latest trends.
Let’s get something out of the way up front: good design speaks volumes about a business. It’s important, because looks matter and online stores are not exempt from this rule. Are you listening, eBay? See More >