Before the Internet came about, service businesses relied on traditional marketing channels and sales representatives to push their services to consumers. Marketing and sales functions often worked disconnected from each other, rarely uniting their efforts for a more effective lead management process. See More >
When it comes to delivering your brand to an online audience, the principles of branding still apply. It’s important not to consider your digital presence at the end of the branding or rebranding process. Make sure it’s regarded as a key part of the brand experience from the outset. See More >
The term ‘digital strategy’ has not been around very long, but over its relatively short lifespan the concept has not only proven to be a game changer, but also a significant mind changer for businesses. See More >
The number of people living in Australia is expected to jump 60 % from 23.8 million today to nearly 38 million by 2050. According to Charter Keck Cramer (Australia in 2050 Research), that means Melbourne’s population will explode to almost 8 million residents by the middle of this century, requiring us to build around 1.6 million more homes. See More >
Yoke was approached by not-for-profit organisation Inner East Melbourne Medicare Local (IEMML) in October 2014 to raise awareness of common health issues within the organisation’s catchment area. Yoke devised and executed a comprehensive healthcare marketing awareness campaign for the organisation that engaged the target localities with both traditional and digital media channels. See More >
Property buyers are no longer after just the bricks and mortar when it comes to purchasing a home or investment. Buyers hone in on so many other elements surrounding the property itself, including the lifestyle, location, culture and reputation of the area. See More >
Witnessing the trends in the design of property marketing has been interesting. There was a time when a brochure for a boutique development in South Yarra looked pretty much the same to the one marketing that new building in Collingwood. See More >
At the start of 2014, Yoke was appointed as the agency to work on the strategic repositioning of the Kay & Burton brand and to deliver the rollout of a new identity across the business.
Neil Huxley has worked as a VFX designer and an art director in a number of motion pictures, with the most notable examples being Avatar and The Watchmen.