Yoke attended the annual agIdeas International Design Forum on May 14th to listen to, and get inspired by, the crème de la crème of the design domain from around the globe.
Neil Huxley has worked as a VFX designer and an art director in a number of motion pictures, with the most notable examples being Avatar and The Watchmen.
Like a lot of design people, here at Yoke we’re pretty obsessed with brands and branding. There is something wonderful about creating work that is all encompassing, with so much presence and power behind it.
With the announcement of the new Apple Watch and the likely extensive marketing campaign that will follow, it’s time to look at just how Apple mastered the art of effective marketing with the help of six well-known psychological persuasion tactics.
Yoke’s Instagram account was recently featured in a Russian online design publication along with a selection of 11 other creative accounts from around the world.
As a result, our humble Instagram account experienced a surge of new followers. So much so, in fact, that around 50 % of our Instagram followers are now designers and other creatives from Russia.
It’s that time of the year again when your neighbours enthusiastically switch on their Christmas strobe lightshow in their front yards, in the hopes of spreading some of that holiday cheer.
What makes a good design brief?
What’s up with the creatives’ obsessive attitude towards coffee?
Why do people always ask to ‘make the logo bigger’?
NPOs, NGOs and social enterprises – they’re around, they’re growing and we can all agree they’re doing great things. But how many amazing ones are out there that we don’t know about?
The other day I had a discussion with one of my colleagues about how important data is for web design. Don’t get me wrong – I love a beautifully-designed website with an aesthetically-pleasing layout or an edgy approach to colour choices. But I also love data.
Yoke was excited to attend the recent Google Partners Masterclass and dive into the fast-changing world of Google for a day. Even though it was a rainy day in the Melbourne Docklands, Google never disappoints.
Trademarking is an involved process that’s often considered at the completion of a branding project, after the client has approved the brand identity and is ready to go to market. At Yoke, we are conscious of developing brands that will hold up against the competition and our approach is to deliver bulletproof brands for our clients.
On the last day of PubCon on Thursday 10th, the focus shifted from more general topics to the practical aspects of the different digital marketing areas. From link building and Facebook advertising tips to negative SEO tactics, the day gave the conference attendees an opportunity to enhance their already existing knowledge in their respective areas of specialisation.
Wednesday’s PubCon dove into the fascinating world of content marketing. I’m sure most marketers are already familiar with the term as the concept has been around for a while now, although it officially became a buzzword only a few years ago.
Tuesday marked the first day of the official PubCon conference. While Monday was dedicated for intensive SEO, social media and content marketing master sessions only, Tuesday presented eight different topic tracks to choose from, with an almost exhausting choice of 47 seminars running on the day.
Some of Yoke’s social media followers might have already been aware that we’re taking part in PubCon this year. For those unfamiliar with the event, the four-day conference held in Las Vegas is the biggest event for internet marketing professionals in the world, attracting such big names as marketing influence expert Robert Cialdini, Google’s Matt Cutts and marketing strategist Jay Baer.
Ever since I was young, I have wanted to know how things worked and how I could do such things myself. I learned to play guitar so that I could write my own music and I learned how to sew so that I could make my own clothes. I learned how to write HTML, so that I could create my own websites and mark out my piece of the internet.
Yoke’s marketing team got the wonderful opportunity to attend this year’s Loves Data Google Analytics user conference at the Melbourne Arts Centre.
Whilst living abroad for over 10 years, I was always overcome with a sense of nostalgia when discovering a crumpled up Australian $10 note that was hiding in an old bag of mine, or when (once in a blue moon) I decided to clean out my purse and found a small fiver tucked away in a forgotten side pocket concealed under a group of old receipts.
We all know that the internet has given niche markets the ability to gather and create online communities from all corners of the globe, but now we’re able to see a new phase of interaction amongst these groups as they search for the next best thing, that is, the real thing.