Fun Fact: Every Business Includes at Least One Human

b2b marketing to humans

Not too long ago I was talking digital marketing and social media with a B2B client, and they were a little bit hesitant. Understandable, you might think – after all, they don’t talk to ‘consumers’ they talk to ‘businesses’. But social isn’t just where you’ll find cute cat videos and memes that make you lol. See More >

A Quick Look at The Vanishing UI

The Vanishing User Interface

When the average human first met the computer, it was an object of intense curiosity. This mysterious new technology was a steep learning curve that everyone wanted to climb over. It was a fascination of the nineties for generation x, and a passion for the newer generations coming to terms with the machine of the future. But that’s no longer true.

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The Weird Wild World of Stock Photography


What comes to mind when you think “businesswoman”? Is it a woman climbing a ladder in a suit and stilettos? A woman wearing boxing gloves and not much else?  Or maybe a woman in a skirt and heels laboriously climbing a mountain. No? If you don’t instantly jump to picturing a  Woman Laughing Alone With Salad when thinking of 50%+ of professionals, chances are you’re not a stock photographer. Welcome to my world – it’s kinda strange around here.

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So you need a website? Talk to Dr. Dev


It’s become basic instinct now to Google everything – I know I do. The problem is that we go to Google looking for answers, but often end up with more questions. A small mark on the arm easily turns into a deadly cancer when experts from Google-land are brought in for diagnosis.  You end up looking through images that will give you nightmares, convinced you need experimental medication with side effects that could include insomnia, paranoia, incontinence and alopecia. We’ve all been there.

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Need an out of the box idea? Try putting it in a box.

Idea Generation Creative Agency Yoke

Everything begins with an idea, even this blog post. They are the starting point for some of the most amazing things in the world, and also the most terrifying. But finding a good idea is hard. They don’t turn up at your front door and you won’t see them stuck down the back of the couch. The elusive good idea is a thing of beauty and nowhere does it shine brighter that in the creative industries. Here’s some of my thoughts on the matter.

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Social Revenue: Your Search Needs Search.

How to increase social media revenue - Yoke

So your new social media strategy is killing it. You’re getting likes and shares like nobody’s business and your followership looks like it could rival Donald Kardashian-Bieber. There’s only one problem. Your site traffic from social hasn’t really increased. Like, at all. Even more problematically for your monthly reports, neither has directly-attributable revenue.

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Pro Tip: Take the You out of UX

Yoke's advice: take You out of UX

Great product design is all about the individuals using the system. That’s a tenet that underpins the greatest design-thinkers and agencies worldwide and it’s absolutely true. In fact, there are entire frameworks of design built around it: service design, customer experience design, human-centred design and user experience design are just the first few off the top of my head. But there’s a trap here for young players. Who is that user?

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