With the Yoke team recently having grown by nine new members, we thought what better way to introduce everyone, team members old and new, than asking them to reveal their favourite inspirational book.
In the beginning, there was the customer, mass advertising, direct mail and the sales person.
Being a designer can sometimes be a hard gig. Our days are filled with difficult decisions that can agitate our perfectionist minds. You’d think making these types of creative and productive choices should get easier over time, but even though we face these issues most days, making tough designer decisions is, and always will be, a daily occurrence. See More >
A couple of weeks ago, some of the Yoke team went to a presentation by much-loved designer, art director and illustrator Jessica Walsh. See More >
On February 12th, Yoke’s Digital Strategist Sina was part of an expert digital business panel at Pause Fest, which is the annual creative tech conference for Asia Pacific. See More >
As a digital strategist, I look at a lot of websites each month; websites across all industries, all styles, simple ones, complex ones, and of course, stunningly beautiful award-winning websites. See More >
Get ready for a month of Y. Yoke is pleased to announce the launch of a month long creative project called ‘29 x Y’. See More >
Before the Internet came about, service businesses relied on traditional marketing channels and sales representatives to push their services to consumers. Marketing and sales functions often worked disconnected from each other, rarely uniting their efforts for a more effective lead management process. See More >
When it comes to delivering your brand to an online audience, the principles of branding still apply. It’s important not to consider your digital presence at the end of the branding or rebranding process. Make sure it’s regarded as a key part of the brand experience from the outset. See More >