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We Are Yoke. Ask Us Anything.

What makes a good design brief?
What’s up with the creatives’ obsessive attitude towards coffee?
Why do people always ask to ‘make the logo bigger’?

What Sewing Has Taught Me about Web Development

Ever since I was young, I have wanted to know how things worked and how I could do such things myself. I learned to play guitar so that I could write my own music and I learned how to sew so that I could make my own clothes. I learned how to write HTML, so that I could create my own websites and mark out my piece of the internet. 

Prawns, Lobsters and Pineapples – An Appreciation of Australian Currency

Whilst living abroad for over 10 years, I was always overcome with a sense of nostalgia when discovering a crumpled up Australian $10 note that was hiding in an old bag of mine, or when (once in a blue moon) I decided to clean out my purse and found a small fiver tucked away in a forgotten side pocket concealed under a group of old receipts.

Print Is Not Dead: The Shifting Experience of Design

We all know that the internet has given niche markets the ability to gather and create online communities from all corners of the globe, but now we’re able to see a new phase of interaction amongst these groups as they search for the next best thing, that is, the real thing.

5 eCommerce Sales Models to Help Spark Your Imagination

2010 saw a new trend in eCommerce websites with the rise of crowdsourcing, group buying, daily deals and flash sale websites. The innovative model was adopted by now giants of the web like Groupon, QuiBids and Kickstarter, which have all become household names.

Why the Design Industry Needs to Start Thinking about Strategy

According to the Creative Industries Innovation Centre, the major issue faced by creative studios and agencies today is the lack of a good branding strategy and the failure to develop and deploy a proactive sales approach. The issue also applies to marketing – it is a well-known fact that most design businesses, however genius their advertising concepts for their clients may be, fall short when it comes to their own branding and marketing strategy.

Branding and Design in Game of Thrones

As you will probably know, the new series of Game of Thrones hits our screens again later this week. Fans of the HBO show are drooling in anticipation for the next chapter of this multifaceted mythical story of struggle to unfold.

Interview with Typographer Luke Lucas

Illustrative type specialist Luke Lucas began his love affair with the written word when, half way through the first year of his Melbourne School of Art diploma, he and a friend started an inline skate magazine called Fourinarow.

How You Can Go (Accidentally) Viral

We here at Yoke have been holding our breaths for the past six weeks due to our blog post about the tricky world of dating a designer going viral and infecting designer after designer around the world. We reckon the time has come to finally take a deep breath and see what we’ve learned from the rollercoaster ride we’ve been on since Valentine’s Day.

10 Coolest Craft Beer Brands

With the recent explosion of international craft breweries and home brewing has come a flood of highly creative beer brands. Today, the branding and packaging of beer takes many forms. Some tell wonderfully illustrated and fascinating stories, others take inspiration from the wonders of nature, and then there are those that focus purely on using minimalism at its finest.

Dating a Designer: 10 Things You Need to Know

So you’ve nabbed yourself a designer and life is good. You inherently feel more creative and have a newfound confidence wearing glasses. But before you dive headfirst into a world of logos and coffee and deadlines, there are a few quirks you ought to consider when dating designer folk.

A Brief Night Goes Alright

We had no idea how our first Brief Night would turn out. We weren’t sure how many people would sign up, we didn’t know if those who did sign up would actually turn up and we didn’t know if those who did turn up would enjoy it.

The Account Manager’s Survival Guide

Trying to describe the duties of an account manager in the creative industry is near impossible. A diverse and engaging position, it can be an exhilarating and fulfilling career for some but a chaotic, stressful nightmare for others.