We had no idea how our first Brief Night would turn out. We weren’t sure how many people would sign up, we didn’t know if those who did sign up would actually turn up and we didn’t know if those who did turn up would enjoy it.
However, last Thursday night we pushed ahead regardless, determined to give it our best shot. Thankfully, by 6pm we had an almost full house and so the night kicked off with a short ‘hello, welcome and thanks for coming talk’ just to ease us into the night’s proceedings.
After a few housekeeping details and an explanation of why we were putting on the event, which you can read about here, we handed out the briefs themselves! We wanted to make it as realistic an experience as possible, so the brief we wrote for the guys to work on on the night was pretty close to the ones used in a working studio with details of background, target market, preferred tone and style, deliverables, format and mandatory content.
After reading through the brief together and taking a few questions, we all shifted upstairs to set up. Despite a few technical hitches, everything went pretty smoothly and so the countdown started – 90 mins to deliver a design, on brief and on time.
Things went very quiet very quickly as everyone got down to work, a lot of people deciding to hold off on any mac work and do some old skool sketching to work out their ideas first.
Watching the work unfold over the next 90 mins was pretty cool. It’s not often you see 20 people tackling the same design brief at the same time. Looking at each screen and seeing the individual styles emerge as different people took totally different approaches to the same job was awesome to see live.
After being gifted an extra 10 mins as an extension just to ease the pressure a bit – time was up. Files were saved, mock ups were made and laptops were closed as everyone piled back downstairs to relax a little and enjoy some much needed refreshment.
But the night was not over yet. As with all design work coming out of a studio, it had to be checked to ensure it was on brief and good to be sent out the door. We split the guys into three groups and went through each of their designs individually, hearing how each person had approached the brief, why they had chosen to go for the design style or direction they’d gone for and what, if anything, they might do differently had they had more time. Feedback and advice was given on each design.
After a few thank yous and a couple of parting words, that was it – Yoke’s first ever Brief Night was done and dusted.
Thanks to all the guys that came along for taking part. We had a great time putting on the event and we’ll definitely be doing it again soon so watch this space for details of A Brief Night 2.
Check out a selection of the work done on the night below.