White Night Shining Bright

In light of the recent White Night that brightened Melbourne’s alleyways and streets over the weekend, I thought it only fit to give a little high-five to the wonderful world of large laser projections and their ability to wow. 

I remember the first time I was introduced to the world of laser projections. It was 2010 and I was living in London watching a new series called The Gadget Show. They had created a promo stunt for the show that took the well-known concept of Space Invaders and used many multi coloured aliens to invade the historical Marble Arch. It was new, it was awesome, and it was definitely something I wanted to see more of.

Of course video projections have been used in many ways throughout the years, from boring schoolroom science lessons to outside nightclubs swirling on the ground, but this was something fascinatingly new to watch which maps any surface and turns it into a dynamic video display. Using specialised software to map any complex structure, luminous moving images are projected onto this surface like a giant screen, creating optical illusions and changing the viewer’s perception of form.

If you missed the Queen’s Diamond Jubilee in London in 2012, you would have missed witnessing the first time projections were allowed onto the side of Buckingham Palace. While Madness performed their infamous hit ‘Our House’ on top of the roof of the Palace, the side of the Palace was transformed into a multitude of animations, with one being a London terrace filled with British families partying inside. Over 17 million television viewers were tuning in to watch this special, and with a crowd of 20,000 plus watching the performance live, it has been said that the projections “had slightly embarrassingly stole the show”. With the video production completed in just under 4 weeks, it was a fantastic way for design/technical studios to showcase their awe-inspiring digital abilities and wow not only the country, but the world.

Melbourne also had its chance to shine last weekend with the ‘awesomnity’ of White Night. With the main roads closed so people could roam freely around the streets, I searched the laneways for the best projection and saw so many different styles that I don’t think I can actually choose a favourite. Here is a taster anyway for those who missed it – you can just imagine how each video projection stood against the backdrop of Melbourne’s dynamic urban skyline. A big shout-out to The Electric Canvas, a Sydney based company behind the awesome projections who put on such a great show.

Still wanting more? Check out ‘unreal urban projections’.

Kudos to: www.promonews.tv, www.whitenightmelbourne.com.au, www.videomapping.org.

White Night 2013 projection mapping in Melbourne

White Night 2013 projection mapping in Melbourne

White Night 2013 projection mapping in Melbourne

White Night 2013 projection mapping in Melbourne

White Night 2013 projection mapping in Melbourne

Video Mapping in London 2012