Abria Property Marketing Campaign

631 Orrong Road, Toorak
Ten apartments – Three and four bedrooms
Audience target of mature professionals with older or no children, and local downsizers.
Client – 631 Orrong Road Pty Ltd
Agent – Kay & Burton

Abria is a development of ten luxury residences in Melbourne’s exclusive Toorak. Led by the listing agency, Kay & Burton, Yoke’s concept for the brand identity and subsequent marketing items was derived from one of the development’s most appealing features. Using the relationship between the residence’s living spaces and external environment (where full-length windows merge the border between inside and out) Yoke built the branding and marketing campaign on this simple yet meaningful concept.