Arro Brand Identity

The Background

Despite the ever increasing shift towards online operations, few law firms had evolved to meet the needs of modern business in the digital world. Recognising this gap in the market, our client embarked on a journey to create a law firm committed to this space and those that work within it.

The Project

Following an extensive research and strategy phase, Yoke developed the service design of the new business, creating a bespoke product range and specialised delivery methods that were aligned to the requirements and operations of the target market. Like the business itself, the brand and identity was designed to disrupt and challenge.

The Results

‘Working with Yoke on our new brand, website and digital marketing has given such a significant advantage to the business. Their in depth strategy phase established some really strong foundations to build the brand on, allowing us to launch to market with the right message targeting the right people. We’re really proud of the work we achieved together.’ Simon Reid, CEO and Founder