Click Energy 'Scared' Campaign

The Background

An electricity company with a twist, Click Energy likes to do things differently from the rest. The company’s online only model has made it a ‘one-to-watch’ challenger brand to the industry’s larger players.

The Project

With a brief to let people know about Click Energy’s ridiculously low rates, Yoke put together an integrated advertising and marketing campaign based on what could well be the world’s most obvious human truth – the fact that people hate getting bills.

The Results

Inline with Click’s online-only operations, digital channels were used heavily to deliver the campaign to market with YouTube, display and social media all forming part of the channel mix.