Eleven Ten Brand Identity

The Background

Eleven Ten is a strategic financial advisory practice. The business works with clients to develop tailored financial plans based off their unique situations & goals.

The Project

Eleven Ten’s founder and owner Kirstie Oliver had been developing financial strategies and delivering advice to clients for over sixteen years. Having become disappointed in recent years by the lack of service delivered by the larger corporate firms, Kirstie made the big decision to step out and create her own brand and advisory practice, committing to deliver on a brand manifesto that’s all about the client’s best interests. She appointed Yoke as the agency to bring her new business and brand to market.

The Results

Following a detailed brand strategy phase, Yoke proposed the business new name, (‘Eleven Ten’ being an abstraction of 110%) and set the foundations of the brand. This work was then developed into a refined and elegant visual identity that would resonate with this distinct and discerning audience.