Harris Tripp Brand Identity

The Background

A family business since 1972, Harris Tripp has a reputation for being a true neighbourhood local. Working in residential sales, leasing and property management, this is a real estate agency that is very much part of its own community in the inner west of Sydney

The Project

Having come to the decision to end its time as part of the First National franchise, Harris Tripp came to Yoke to help take a new brand to market. With the median house price at $1.5 million and climbing, Harris Tripp’s local area was quickly gentrifying and there was an opportunity to reflect the change in the rebrand process.

The Results

Our strategy was to transform the brand to remain connected with the core of the business yet resonate more with what was an increasingly sophisticated market. The identity set Harris Tripp apart from the competing national franchise brands and cut through to talk directly to the brand’s local audience.