NAB 'Financial Planning' Poster Campaign

Background

One of Australia’s ‘big four’, NAB is known for its innovative approach to marketing, advertising and communication. Yoke’s relationship with the brand spans more than 5 years. During this time, we have worked on range of projects for a variety of departments within the organisation including financial planning, marketing and sponsorship and events.

Project

Serving over 12.7 million customers, NAB’s 1,500 branches are a key touch point for the brand. Yoke was asked to create an in-branch advertising campaign promoting the bank’s financial planning services. The campaign focused on those life events where financial security is essential including retirement, business ownership and starting a family.

Results

The campaign was deployed nationwide in the form of in-branch posters and counter DLs. Additionally, the creative was converted into animated video content and used on digital display screens.