A brand isn’t just a logo or a tagline, it is the sum of the perceptions that are held about a business, product or service. Creating and managing effective, long-lasting brands is a core strength of Yoke.
We take a strategic approach to branding. Through a detailed process of research and discovery, we delve deep into each project in order to understand what that brand needs to act like, feel like and stand for. Surfacing with insights we resolve strategic solutions that ensure the work we produce is built around a meaningful concept with the end user firmly in mind.
From small start-ups to large multinationals, the brands we have created are applied across a wide range of on and offline channels. Knowledge and experience across these platforms, as well as a methodical approach to regulating brand application, means our clients have the advice and instruction needed to achieve cohesion, consistency and increased brand equity.
To view our latest branding projects, please visit our brand portfolio.
Competitor Research and Analysis
Brand Identity Development
Visual Language Development
Brand Style Guides