Abria is a development of ten luxury residences in Melbourne’s exclusive Toorak. Led by the listing agency, Kay & Burton, Yoke’s concept for the brand identity and subsequent marketing items was derived from the full-length, floor-to-ceiling windows that connect each apartment’s internal living spaces with the external environment. This relationship of in and outdoor spaces, and the perspective between the two, was seen throughout the brand including design, copywriting and messaging, print production and website.

Services provided:
Naming
Brand identity development and design
Brand rollout
Production management
Print
Photography
Website design
Website development
Copywriting
Press advertising
Signage