How do you shake up a 5,000 year old industry? That was the challenge put to Yoke when we were asked to create the strategy, name and brand for a new digitally focused law firm. Despite the ever-increasing shift towards online operations, few law firms had evolved to meet the needs of modern business in the digital world.
Recognising this gap in the market, our client embarked on a journey to create a law firm committed to this space and those that work within it. Following an extensive research and strategy phase, Yoke developed the service design of the new business, creating a bespoke product range and specialised delivery methods that were aligned to the requirements and operations of the target market.
Like the business itself, the brand and identity was designed to disrupt and challenge. The final result delivered a bold, contemporary visual aesthetic with an exceptional online presence and a message that was both real and relevant.
Research and discovery
Brand identity development and design
Copywriting and messaging
Brand collateral design
Responsive website design
Digital marketing strategy
Digital marketing implementation (ongoing)