A British inspired restaurant and café using local and organic ingredients, Captain Cook is a new arrival in Tokyo’s upmarket Hiroo district. Yoke worked closely with the team behind Captain Cook to create a unique brand and identity full of story, intrigue and inspiration. The venue itself was created as Captain Cook’s own residence with guests invited to eat, drink and enjoy while he was away on yet another voyage of discovery. The concept was carried through the entire project with passport books as drink menus, sail flags as signage and business cards inspired by the old sailing port stamp dockets.
Research and discovery
Brand identity development and design
Copywriting and messaging
Brand collateral design