The Task

Widely regarded as one of the country’s leading property advisory firms, Charter Keck Cramer provides strategic property advice to major Australian and international clients including the private, institutional and government sectors. A dynamic business, constantly adapting inline with the ever-changing property landscape, Charter Keck Cramer appointed Yoke as its creative agency to apply strategic design thinking on a range of creative, marketing and digital projects.

The Project

Having working with Charter Keck Cramer on a series of successful creative briefs, Yoke was asked to redesign and develop the company’s website. Following a review of the old site, one of the main issues identified was that totality of Charter’s unique multi-disciplinary offering was not being communicated. The project required a complete overhaul of the UX, UI and information architecture with a strong focus profiling the knowledge and experience of Charter’s individual team members.

The Results

By restructuring the site, Yoke was able to create an intuitive navigation that communicated the business broad service offering, whilst at the same time, enabling users to move easily through to obtain information on specific areas of industry expertise. Team members of the leadership team were linked to the various service offering via profiles and authored blog posts, so users knew exactly who to go to and for why. The new site resulted in increased user visits, newsletter sign ups and online enquiries. It also helped to reinforce the business’ brand positioning as the leaders of ‘property intelligence’.

Services Provided

  • Website Requirements Planning
  • UX Design
  • UI Design
  • Web Development
  • CRM API Integration
  • Search Engine Optimisation
  • Video Production
  • Storyboarding
  • Voice Over
  • Script
  • Illustration