Located in Point Piper on the shores of Sydney Harbor, ‘Elaine’ is Australia’s most significant private estate. Owned for the last four generations by the Fairfax family, one of the world’s oldest media dynasties, the estate was placed on the market for the first time in its 120-year history. Engaged by Golden Eye Media, who were the lead property marketing team, Yoke designed and printed the marketing brochure and developed the website. Under the direction of the listing agent Ken Jacobs, Yoke designed and executed items to support their campaign that would do justice to what could well become the most expensive home in Australian history.
Brand identity development and design
Brand rollout – brochures and floorplans
Website design, copywriting and development