Melbourne based dermatology and cosmetic surgery clinic Enrich approached Yoke with the brief of refreshing its brand and identity to reposition the business in a highly competitive market. Led by specialist dermatologist Dr Michael Rich, the clinic practice is focused on enhancement, not radical change, and uses the latest technologies and treatments for both surgical and non-surgical procedures.
Yoke was engaged to overhaul the brand, beginning with an involved strategy phase to unearth the influencing forces at the core of the brand. While the outcome for his patients is all about aesthetics, the skills and experience of Dr Rich and his team are based within medicine.
The new positioning is therefore focused on the balance between science and art, with a technically controlled yet beautifully executed brand committed to conscious beauty.
Research and discovery
Brand identity development and design