GOFX is an online international money transfer company aimed largely at the international student market. We were asked to create a new brand and brand identity fit for this young, innovative and tech-minded startup. Focusing on a limited yet powerful neon/mono colour way, we developed a unique brand voice – using icons and pictographs to communicate a message to a multi-lingual global audience.
Brand identity development and design
Brand rollout and production management – internal and external communications