Kkdu Plum’s founder and inventor Haydn Sharratt reached out to Yoke with an idea and a vision. He wanted to create something that would solve a real life problem. Haydn, his wife Astrid and their young family lived close to the beach in Melbourne’s Port Philip Bay, but, with towels, buckets, spades, bags and more, walking or cycling there was challenge. His idea was simple, create the world’s coolest bike trailer so that he could leave the car in the garage and still bring all the gear he needed for a family day at the beach. He asked Yoke to come on board as the branding agency for this exciting new venture.
While the trailer was in development by Melbourne-based industrial designers, Charlwood, Yoke got busy creating a brand and visual identity that was simple, striking and playful. The aim was to communicate the freedom, ease and outdoor lifestyle that Kkdu Plum represented as a brand. Each colour in the identity’s vibrant palette was drawn from nature and Yoke worked with Haydn and his paint supplier to ensure that these could be accurately reproduced on the trailers themselves. Yoke then produced a short promo video to be used online that was part branded content, part product demonstration. Taking the project global, Yoke also helped Haydn devise a concept for showcasing Kkdu Plum at the London Bike Show.
The Kkdu Plum brand has had an amazing response here in Australia, across Europe and beyond. It has been recoginsed with a number of awards including a silver at the 2016 New York Design Awards and as finalist in the product design category at the Premiers Design Award. In 2017 the brand is pushing into new markets with some exciting new products and collaborations on the horizon.