Captain Cook Brand Identity

The Background

Captain Cook is a British inspired restaurant and café, located in Tokyo’s upmarket Hiroo district, specialising in local and organic ingredients. In what is a competitive local food and restaurant scene, the owners knew they needed to create something that was going to capture the minds and appetites of a discerning crowd.

The Project

Yoke worked closely with the team behind Captain Cook to create a unique brand and identity full of story, intrigue and inspiration. The venue itself was created as Captain Cook’s own residence with guests invited to eat, drink and enjoy while he was away on yet another voyage of discovery.

The Results

When the venue was launched, the entirety of the project revealed.  Passport books served as drink menus, sail flags as signage and business cards inspired by the old sailing port stamp dockets.