Charter Keck Cramer 'Australia 2050' Campaign

The Background

Widely regarded as one of the country’s leading property advisory firms, Charter Keck Cramer provides strategic property advice to major Australian and international clients including the private, institutional and government sectors.

A dynamic business, constantly adapting inline with the ever-changing property landscape, Charter Keck Cramer appointed Yoke as its creative agency to apply strategic design thinking on a range of creative, marketing and digital projects.

The Project

Looking for new ways to carry its message to market, Charter Keck Cramer approach Yoke with the brief of creating a video that explored Australia’s property landscape in the year 2050.

The end result was a branded video that used illustration and animation to express facts, stats and figures in new and interesting ways.