Background

One of Australia’s ‘big four’, NAB is known for its innovative approach to marketing, advertising and communication. Yoke’s relationship with the brand spans more than 5 years. During this time, we have worked on range of projects for a variety of departments within the organisation including financial planning, marketing and sponsorship and events.

Project

NAB was looking to develop a new campaign to let customers know about its range of financial planning services.  Yoke created a series of video’s explaining the offer and the benefits through everyone’s favourite childhood medium – the pop-up book.

Results

As well as being hosted on nab.com.au and distributed through NAB’s social channels, the videos were used inside branches across the country, shown to customers on tablets and featured on digital display boards.