Scienceworks 'LightTime' Creative Campaign

The Background

Scienceworks is a world renowned science museum located in Melbourne. The museum features a number of permanent exhibitions as well as displays, activities hands-on experiments, demonstrations and tours. Housed in the museum’s touring exhibition space, LightTime is a collective of 11 Melbourne based artists whose work is an experiment between science and light.

The Project

Yoke was briefed to create a name and campaign that would appeal to Sciencework’s typical family audiences but also to older children and young adults. After an afternoon playing with mirrors, torches and coloured liquid, we developed a concept that was then turned into a campaign and delivered across a wide range of marketing material, wayfinding and exhibition design.

The Results

“LightTime was an unusual project for Museums Victoria, on an extremely tight time frame that broke conventions of traditional exhibition procedural practice. Within that scope, Yoke provided a most inspirational brand and design as well as engaging adaptable and flexible work practice throughout the development and installation of the exhibition.” Mish Eisen, LightTime Project Manager