St Leonard's College Brand Identity

The Background

St Leonard’s College is an independent co-educational school located in Brighton East, not far from the coast of Melbourne’s famous Port Philip Bay. The School has over 1400 students from ELC to year 12 and is known for its academic achievement and commitment to lifelong learning.

The Project

Having completed the planning, design and development of the school’s website, the internal marketing department at St Leonard’s College asked Yoke to begin work on the school’s brand and its vast array of marketing and comms material. Following an extensive audit, Yoke developed a refreshed visual identity, designed a range of new collateral and developed a comprehensive style guide.