Bottling the art of ‘clean science’.
Synergie Skin is a leading manufacturer of Australian-made, certified cruelty free, cosmeceutical skincare and mineral makeup. Founded and formulated by biological scientist and cosmetic chemist Terri Vinson, their products are sold across a distribution network spanning Australia, New Zealand, Hong Kong, USA, UK and Malaysia.
Yoke were tasked to deliver a new public facing website that would function as a central point for validating potential and current clients to the Synergie Skin offering. The objectives of the new site were to support brand awareness initiatives, showcase the diverse product range, and advocate ‘Clean Science’ – the company’s key value proposition.
The website created by Yoke integrates seamless functionality with a sleek, user friendly design that reflects the client’s ethos. The site reflects the brand’s focus on a clean, scientifically proven product offering. The custom ‘Analyse Your Skin’ section of the website allows users to find specific products targeted to their needs, while the interactive map provides potential buyers with an intuitive means through which to locate distributors across Australia. Since going live, the new website has seen a >20% improvement in user engagement and a 15% conversion rate increase.