Yoke’s General Manager Ben has worked with some of the world’s leading brands over the course of a working life spanning over twenty years.
Ben is guided by a firm understanding that good design is more important than ever as digital channels become dominant in both business and communication. He’s applied that principle to brands including Libra, Chandon, The Australian Ballet, Heart Foundation and Bonds.
Having worked at both global and independent agencies, Yoke’s Client Services Director Marah is well versed in managing and delivering client service excellence across brand, traditional and digital projects, specialising in the FMCG category.
She thrives when tackling challenges and working within dynamic, fast-paced environments whilst driving and developing a team.
Marah prides herself on being end-goal focussed and approaching all aspects of the work at hand with confidence, passion and resolution.
A production and organiser extraordinaire, Yoke’s Key Account Director Pauline is the person you rely on when you’re on a deadline. After finishing a creative writing and literature degree, she has been immersed in the world of creatives for nearly a decade as a Studio Manager, Account Director and Design Director. Pauline has Melbourne’s agency suppliers on speed dial on her phone, specialising in luxury property marketing, print and production, and has steered accounts for clients such as The GPT Group, CBRE, Charter Keck Cramer and Museums Victoria.
As Yoke’s Strategy Director, Luke excels at ensuring the right marketing message is presented to strategically targeted audiences. He takes a data-driven approach to marketing, ensuring that insights inform campaigns and campaigns are driven by ROI. Luke understands digital channels inside and out – whether it’s social media, marketing automation, EDM, SEO, SEM, PPC or any other acronym, he has the experience and know-how to distribute your marketing message and maximize your returns.
As Yoke’s Senior Producer, Michelle has a penchant for critical thinking and problem solving. A tertiary education spanning both Design and Business underpins her logical and intelligent approach to creative process and project management. Perpetually on the lookout for innovative and efficient work practices, Michelle ensures Yoke is always running full steam ahead. Off the clock, she can be found dabbling in portrait illustration while enthralled in a UX, design or literature based podcast.
Raised on the road up and down Australia’s east coast, Matt originally studied design and visual art before swapping layers of colour for lines of code and moving into the world of web development. With a foot in both camps, he knows what it takes to deliver pixel perfect working websites that look and feel the business. A musician and a sound engineer, Matt keeps his pick sharp and his talents in tone by playing in a few local bands
Born and bred across the Tasman, Yoke’s Digital Producer Joel didn’t stay in his NZ nest for long. A talented tri-lingual, multi-instrumentalist and qualified History and English teacher, he spent his early work years travelling and working in Europe and Asia. Here at Yoke, Joel helps successfully steer our digital projects across the often choppy channels of the development process.
Bringing a distinct aesthetic and confidence to all of her work, Jess values design that is based on strong strategic insights with the purpose of engaging with an audience. Having worked across brand and strategy both locally and in New York, including clients such as Melbourne Central, Walgreens and Johnson & Johnson, Jess loves making people look at things differently, striking a balance between luxurious and accessible. With a background in fashion, styling and event design, Jess takes pride in the finer details that can make all the difference.
Former dance instructor Nikko knows how to pull off the right moves when it comes to design. Having worked on a wide range of projects spanning fashion, hospitality, retail and property, his love for a clean crisp aesthetic always hits the spot. With a strong background in print and a particular passion for UX and UI, there’s little this versatile virtuoso can’t turn his hand to.
Originally from France, Nic found his way to Melbourne by way of Singapore, bringing several years of experience working on accounts for both regional and global agencies across Europe, Asia and Australia. As Account Director, Nic brings a joie de vivre to his role that reflects his past experiences. With a passion for art/design and a business school education, Nic has both the business acumen and creative flair to meet any and all client needs
Following her degree in Communication Design at RMIT, Alex began working at a national art publication before taking her seat here at Yoke. Known for her considered and informed approach to her work, Alex combines an enduring aesthetic with modern tools and technologies, moving seamlessly through different styles with a few careful clicks of her track pad.
Ana started her career as an architect in Portugal before ditching drafting paper for pixels and data, working on social media accounts for large tourism, beauty and fashion clients across Europe. Since moving to the sunny shores of Australia (and the not-so-sunny streets of Melbourne), she’s been crafting social strategies and designing killer content across every channel you can name. When she’s not scouting for new content ideas, you’ll probably find Ana cooking up a vegan taste sensation and complaining about the cold.
Yuki started off working in the not-for-profit sector before his love for good deeds turned to a love for good dev. Truly a global citizen, he has lived and worked all over the world and prides himself on transforming digital design into meticulously matched interactive web applications. His eye for looking good also carries through to his dress sense – definitely Yoke’s most stylish team member.
With a meticulous eye for detail, Jack is known for digital illustration and animation grounded in precision, curvature and balance. Hailing from country South Australia, he followed the bright lights of the creative industry into Melbourne. A graphic designer by trade, Jack found his true passion in motion graphics and animation, striking the balance between whimsical and timeless. Find him with a mug of tea effortlessly out-styling everyone in the office with his 80s/90s inspired looks.
When it comes to manning the helm of the good ship Yoke, our office administrator Stefanie is more than up to the task. After studying Communication Design in her native Melbourne, Stef kicked off her career in professional organisation, skilling up on everything you need to know when keeping a business running smooth and looking sharp. Away from the front desk, Stef can be found sourcing the best of Melbourne’s brunch time spots.
When it comes to firing on all cylinders, Yoke’s Senior Account Director Holly wields a wide-ranging arsenal. With vast experience managing marketing activity for brands such as Coca-Cola, Museums Victoria, Carlton & United Breweries and Virgin Media, she excels in delivering successful, fast paced and high pressure projects. Highly strategic, extremely knowledgeable and with a passion for creativity and design, her positive approach to work and life make her valuable member of any project team.
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Yoke’s developer Angus brings a welcome air of cool, calm and collected to the team. He handles code like a pro, moulding and shaping static designs into moving, working interfaces. He’s known for his attention to detail, the little touches of movement and interaction that turn a good digital experience into a great one. Away from his desk, you’re likely to find him enjoying beach walks or indulging in his passion for all things 1990’s.
Managing the money and dealing with the digits at Yoke HQ is our invaluable finance manager, Eugene. Raised on a sugar cane farm in Ayr, North Queensland, if you’re looking for this keen sportsman outside of work hours then you’d be best trying the golf course or the soccer pitch. A family man with love for social gatherings, Eugene brings that all-important financial know-how to the business – as well as regular deliveries of delicious homemade dried mango slices.
Known for her thoughtful and considered approach to her work, Steph first discovered a love for data, technology and online activity while studying business and marketing in the world of fashion. Moving swiftly from patterns of clothing to patterns of consumer behaviour, she uses her natural curiosity to solve a wide array of online business problems for Yoke’s clients. Away from her analytics dashboard, she enjoys a number of creative pursuits, everything from growing plant cuttings to mastering the odd power tool or two.
